SEO Web Development RSS Marketing Case Studies

With Google’s Universal Search including everything from blog searches to images and maps, many companies are forced to take a hard look at branding in a different light. PJ Fusco, Lead Strategist for Netconcepts, writes:

To control your brand messaging and online reputation in Google and other search engines that now provide blended results, you must leverage vertical venues and prioritize optimization of those elements most applicable to your online business.

In this two-part article, Fusco starts with the basics of image optimization. To read this compelling article about images and your company’s brand, visit ClickZ here for Picture This, Part 1.

Filed under: Articles SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

“Search engine optimizing for the “Long Tail” is fundamentally different from optimizing for the head. Therefore, it’s important to initially point out that the strategies and tactics for “Long Tail” SEO are more automated and extensible than for traditional SEO,” writes Stephan Spencer, President and Founder of Netconcepts. In this article about the “head” vs the “long tail,” Stephan writes about how you can capture the “long tail” to help your site.

Filed under: Articles Ecommerce SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

PJ Fusco, Lead Strategist for GravityStream, blends her traveling experiences with SEO “best practices.”

“I’ve been on the road the past couple weeks, looking for my luggage in North Carolina, doing carry-on only for two days in Texas, and estimating the odds of getting the same crabby cab driver for two consecutive days in San Francisco.

These are my three reasons why you shouldn’t bother to read this column. Unless, of course, you’re curious about how I’m going to bind each of these ridiculous-to-sublime events into a little SEO (define) insight and advice.”

For more about SEO good habits that can be gleaned from real life relationships, cab drivers, and luggage checks, read PJ Fusco’s ClickZ article available here.

Filed under: Articles SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to…

• Check your “Google Pulse”
• Estimate missed opportunity costs
• Ensure Google crawls 100% of your site, including dynamic pages
• Design your pages to dominate rankings
• Avoid getting banned by Google
• Wield invaluable SEO tools you’ve not yet heard of
• Build high-quality links from trusted sites, and boost your PageRank along with your rankings
• Prepare for changes to come… and so much more!

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.

Filed under: Articles Blogs Business Blogging SEO | Email to a Friend | Printer-Friendly | 4 Comments »

Spread the word:      

The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can’t ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there’s more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals.

Speakers:
Neil Patel, Co-founder, ACS
Stephan Spencer, Founder and President, Netconcepts, LLC
Jonathan Hochman, Founder/President, JE Hochman & Associates LLC
Don Steele, Director of Digital & Enterprise Marketing, Comedy Central

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Strategic Partner Development, Google
Doug Hay, Principal & CEO, Expansion Plus Inc.

Filed under: Business Blogging RSS Marketing Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

In this article on Natural Search Blog, Chris Smith reports on his session experience from SES: San Jose on Universal and Blended Vertical Search. Google Engineer David Bailey, who is “a top engineer at Google who’s been working on the blended search results page for the past year, and he previously worked at Amazon.com and Junglee,” spoke about the Google OneBox and other issues related to search.

For more insider information on this fascinating topic, please click here.

Filed under: Articles SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Speakers:
Liana Evans, Search Marketing Manager, Commerce360
Chris Smith, Lead Search Strategist, Netconcepts
Shari Thurow, Founder & SEO, Omni Marketing Interactive
Cris Pierry, Director of Web & Multi-Media Search, Yahoo! Search
James Jeude, Senior Product Manager, Ask.com

Filed under: Seminars SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

“The meta description is an important element of your on-page SEO, yet its value is often underrated. Viewing everything in terms of search engine ranking impact blinds us to the opportunity that meta descriptions present search marketers,” writes Stephan Spencer, President of Netconcepts. Stephan reminds us, in this article on his C|Net blog entitled, “Searchlight: an SEO Blog,” that meta descriptions shouldn’t be overlooked and they are quite valuable to SEO. To read more about meta descriptions with some pertinent examples, click here to read the full article.

Filed under: Articles SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: